Women in Business and Virgin Media partnership the ‘perfect fit'

Roseann Kelly, chief executive of Women in Business, and Seamus McCorry, regional head of sales and pre-sales for Virgin Media Business, launch the new partnership to encourage, empower and enlighten women

WOMEN in Business, which strives to encourage, empower and enlighten females, has signed an unique partnership with communications provider Virgin Media Business which it says is "a merging of powerful thinking".

The collaboration will lead to the implementation of a strategic plan to facilitate growth and for the education of ambitious business women across Northern Ireland.

With the UK economy currently missing out on more than 1.2 million new enterprises due to the untapped business potential of women, the partnership will allow the two organisations to work together to strengthen the economy by inspiring and connecting women, so they can to reach their full potential in the business arena.

Roseann Kelly, chief executive of Women in Business, said: “Alliances with dynamic brands such as Virgin Media Business reflect the strength and ambition of our organisation.

"It has been proven that a gender-diverse work force is beneficial for both individuals and organisations.Virgin Media Business has recognised this and is committed to addressing gender representation and supporting women in the workplace."

She added: “Unlocking women's potential is key to securing economic growth, and building confidence in the local economy requires strong leadership.

"Working in partnership with Virgin, our organisation can facilitate best practise, offer market-leading communications and connect businesses to support growth in what is set to be an exciting and successful year for Women in Business.”

Seamus McCorry, head of sales and pre-sales in Northern Ireland for Virgin Media Business, added: “We don't believe in girl jobs and boy jobs – just job opportunities for everyone, regardless of gender.

"We're thrilled to be working with Women in Business as we build a diverse and gender-balanced workforce which reflects our customers and the communities we serve and ensures our people can be their best selves at work.”

Through the partnership, Women in Business will increase membership support for female entrepreneurs with a range of targeted programmes, while Virgin Media Business will also become headline sponsors of the annual Women in Business Awards, which take place in November.

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