North's first eCommerce survey launched

Pictured at the launch of the Northern-Ireland wide eCommerce survey are: Mark Thompson, corporate partner at A&L Goodbody; and Jeremy Biggerstaff, managing director at Flint Studios.

THE first Northern Ireland-wide eCommerce survey has been launched as a way to help local firms enhance their online competitiveness.

Belfast-based website designer, Flint Studios has joined forces with corporate law firm, A&L Goodbody for the new survey, the findings of which will shed a light on how companies are utilising eCommerce platforms and the resultant impact on the local economy.

It is also hoped that the survey will highlight the challenges faced by these organisations, providing useful insight into the factors which may have a negative impact on business growth.

Jeremy Biggerstaff, managing director at Flint Studios believes the results from will greatly benefit eCommerce businesses throughout all industries in the north.

“In the online retail industry, customer shopping experiences have never been so important. The degree to which an eCommerce store can satisfy its visitors with aesthetic designs, rich functionality and seamless paths to conversion can have a significant bearing on business success,"he said

“To remain competitive in a crowded marketplace, eCommerce business owners must take a fierce interest in industry-related trends and feedback. From this, they can optimise accordingly to ensure that their online store is attractive to both existing and potential customers."

“The findings of the survey will demonstrate the scale of eCommerce in Northern Ireland, providing a more thorough understanding of the markets that these companies are reaching, the challenges that they face and the perceived threats to their eCommerce operations," Mr Biggerstaff added.

Mark Thompson, corporate partner at A&L Goodbody said an effective digital strategy can directly lead to significant business growth.

“We’re confident that the findings from this research will help local firms from a variety of industries understand how they can better maximise the use of eCommerce as a digital practice, in what is an increasingly competitive online landscape," he said.

If you like to take part in the survey visit:

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