Business

Six-figure investment and 15 new jobs as Miniso opens third store

Owners of the Miniso franchise in Northern Ireland, Stuart Dixon and Trevor Finlay, with Ulster Bank senior relationship manager Leona McNicholl. Picture: Kelvin Boyes/PressEye
Owners of the Miniso franchise in Northern Ireland, Stuart Dixon and Trevor Finlay, with Ulster Bank senior relationship manager Leona McNicholl. Picture: Kelvin Boyes/PressEye Owners of the Miniso franchise in Northern Ireland, Stuart Dixon and Trevor Finlay, with Ulster Bank senior relationship manager Leona McNicholl. Picture: Kelvin Boyes/PressEye

LIFESTYLE retailer Miniso has opened a store in Rushmere shopping centre, creating 15 new jobs as part of a major expansion plan supported by Ulster Bank.

It represents the third Miniso store opening in Northern Ireland this year, including Belfast’s CastleCourt in May and Ballymena’s Tower Centre in September.

With funding facilities provided by Ulster Bank, local franchise owners Stuart Dixon and Trevor Finlay plan to open in five locations across the north by 2025.

A design-led lifestyle retail store for all the family, Miniso offers a wide range of toys, tech, stationery, accessories, homeware, food and cosmetics at affordable prices, and enjoys exclusive partnerships with many well-loved brands such as Disney, Sanrio, We Bare Bears and more.

One of the stores biggest draws is its blind boxes. An enchanting and suspenseful experience, these collectable items offer a delightful surprise, making it a whimsical and thrilling way for customers to explore and enjoy Miniso's distinctive products and beloved ranges.

Ulster Bank senior relationship manager Leona McNicholl said: “We’re very pleased to be able to provide the funding facilities that are enabling Stuart and Trevor to scale the Miniso brand in Northern Ireland at pace.

“Initial response has shown it to be a real asset to the local consumer market and, crucially, it continues to sustain and create new employment opportunities in the retail sector.”

Stuart Dixon added: “Miniso offers a truly affordable entry point to a wide range of licensed products from some our most beloved brands.

“As the holiday season gets under way, we’re really pleased to be able to bring this memorable shopping experience to even more consumers across Northern Ireland, thanks to the continued support of Ulster Bank.”

Fellow co-owner Trevor Finlay said: “The opening of our third store in Rushmere is a milestone moment and rounds off a significant year for the Miniso brand in the local market.

“Our outlook for the future remains hugely positive and we look forward to building upon this success, with the backing of the team at Ulster Bank, to sustain momentum and push forward with our ambitious expansion plans.”