GLOBAL lifestyle retailer Miniso is opening its second Northern Ireland store - this time in Ballymena’s Tower Centre.
It has agreed a lease on a 2,700 sq ft unit at the front of the scheme, opposite Dunnes Stores.
The opening this Friday in Ballymena’s longest-established shopping centre will follow the chain's launch of a flagship Belfast store in CastleCourt in the spring.
Miniso is a Chinese low-cost retailer and variety store chain that specialises in household and consumer goods including cosmetics, stationery, toys, and kitchenware.
It has stores in more than 100 countries, including a number of famous retail destinations such as Times Square in New York.
Jonathan Martin from property agents Lambert Smith Hampton, which manages the Tower Centre, said: “Miniso has a unique product offering from toys to homeware to health and beauty and has exclusive partnerships with big brands such as Hello Kitty & Friends, Disney, Pixar, Peanuts, and Minions.
“Promoting an engaging shopping experience, the retailer has something that will appeal to everyone and will be a welcomed addition to the Tower Centre.”
Saad Usman, chief operating officer at Miniso UK, said: “We're thrilled to expand our presence in Northern Ireland with the opening of our second store.
“Joining a dynamic array of retailers in Ballymena, this store exemplifies our commitment to delivering high-quality, unique products at great value, whilst engaging shopping experiences for all generations.
“We're committed to getting the retail industry back on its feet, demonstrated not only by the investment into our new store but also by the creation of up to 15 new jobs in the local market.
“And as we expand, our goal is to continue to spread joy and inspire UK consumers to treat themselves with everyday affordable luxuries and a novel shopping experience.”
To mark the launch of the TowerCentre store, several activities are planned, including gifts (worth over £25) with any purchase for the first 200 customers.
