Business

Symphonia Spirits hits the right notes with Tesco listing

Announcing the supply deal are Tesco's NI buying manager Michael Crealey and Symphonia Spirits founder Dr Ulrich Dyer. Picture: Kelvin Boyes/PressEye
Announcing the supply deal are Tesco's NI buying manager Michael Crealey and Symphonia Spirits founder Dr Ulrich Dyer. Picture: Kelvin Boyes/PressEye

MOY-based sustainable distillery Symphonia Spirits has hit the right notes with supermarket giant Tesco after securing a significant listing for its Irish apple gin across most of its stores in Northern Ireland and via Tesco online.

Founded five years ago by organic chemist Dr Ulrich Dyer, Symphonia makes its products using a unique cold distillation process that uses only 2 per cent of the energy required for traditional distilling, making it the most sustainable distillation process across the industry.

Combining the purity of science with flavours from nature, Great Taste award-winning Symphonia Irish apple gin uses the Armagh bramley apple.

It sits alongside Symphonia’s Irish dry gin - named as Champion of Champions at the Irish Gin Awards – and Symphonia raspberry gin liqueur and Irish apple rum.

Tesco is the first major retailer to list Symphonia Spirits’ (www.symphoniaspirits.com) gin, and complements a strong network of independent off-sales and hospitality customers that stock the gin across the north.

Dr Dyer adds: “We are particularly excited by this listing as it comes on the cusp of an important phase of growth for the business, which will be supported by an ambitious marketing campaign and the development of new flavours.

“Our goal is for Symphonia Spirits to bottle the rich flavours of Northern Ireland, and to make this available across the world for people to enjoy. This is the first step in a new chapter for the business”.

Michael Crealey, Tesco buying manager for NI, says: “I’ve been watching Symphonia’s growth over the past few years and am delighted that, due to its upscaling of production, we can now offer its award-winning and distinctive Irish apple gin to our customers, giving our shoppers even greater choice and quality with our alcohol aisles.”