Business

Modius to compete for $1million fund in San Francisco

Neurovalens chief marketing officer Tony Wilcox (right) and Jordan Booth of Fennox with Belfast lord mayor Nuala McAllister

MODIUS, the health-tech wearable headset developed by Belfast-based tech company Neurovalens, has won the Northern Ireland heat of the Start-up World Cup and will now go forward to compete for the $1million investment fund at the competition finals in San Francisco in May.

It follows the firm's recent success in Las Vegas where it was placed third in the Last Gadget Standing competition at the Consumer Electrics Show, the tech world's biggest event for innovators and breakthrough technologies. Interest in the device also exceeded all expectations with $500,000 of sales generated over the duration of the expo.

Modius, developed by Antrim's Dr Jason McKeown, utilises neuroscience to help people achieve leaner bodies. The headset sends a signal to the part of the brain that controls fat storage, naturally causing a shift in metabolism to burn more fat, resulting in weight loss.

The Modius team will now prepare for their global pitch in San Francisco where they will compete against 29 other regional finalists at the Startup World Cup.

The competition was brought to Northern Ireland for the first time by Belfast Global Shapers, a network of people aged under 30 who work to address local, regional and global challenges. With a $1million prize funds and global recognition up for grabs, the stakes are high.

Speaking after the successful regional pitch, Neurovalens chief marketing officer Tony Wilcox said: “We're thrilled to be selected and are proud to represent Northern Ireland in San Francisco in May.

"The last few months have been a complete whirlwind in terms of global interest in Modius and we've been working round the clock to respond to demand. Already the results speak volumes with our first 400 users recording losses of 12-15 lbs over an average eight week period.

“This is just the start of a very productive journey for Modius – one which has the potential to tackle the issue of obesity at a global level.”

The company is dual-headquartered in the Ormeau Baths Innovation Centre in Belfast and University of California San Diego Centre for Brain & Cognition.

Modius has been backed by a number of high profile individuals including TV medic and GP Dr Pixie McKenna and rugby star Stephen Ferris.

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