Kenny Archer: Managers missing out on framing the narrative - and explaining training

Everton manager Frank Lampard (right) outdid Newcastle United boss Eddie Howe recently, but the Toffees are still going through a very sticky patch.
THE late Gerard Houllier once said that the most important 30 seconds in a manager's week are his post-match comments on TV. The Frenchman was extremely intelligent, but that was a silly remark[...]

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