RACING driver Colin Turkington has joined forces with Dementia NI to help raise awareness of the charity.
Turkington’s Team BMW race car will include the charity’s logo for the 2023 British Touring Car Championship (BTCC).
Regular partner, Breezemount Home Delivery is to vacate their prominent branding spot on Colin’s Team BMW race car and kit to make way for Dementia NI. It is hoped the move will put the charity in pole position in front of the enormous BTCC audience, which last year was around 2.7 billion.
It also hoped it will provide a platform to help promote positive change around the stigma of the condition.
Colin Turkington said the visibility given to the charity will hopefully encourage the conversation about dementia in homes.
"I’m sure we all can think of someone or a family that has been touched by dementia, and to champion a Northern Irish organisation who are doing fantastic things to help and support those needing it, is something I’m thrilled to be able to do," he said.
"Motorsport is such a family sport, and it generates some fantastic memories for people to share together.
"Hopefully we can put on a great show this year and help make more memorable moments for NI and the wider community."
Karen Kerr, head of fundraising at Dementia NI, said the charity is "honoured to be part of this exciting initiative".
"Through this, Colin is helping to raise awareness of dementia, reduce stigma and highlight the importance of people with dementia having their voice heard and driving positive change," she said.
