FAMILIES spend on average £600 on treat foods per year - almost three times what they spend on fruit.
A new study found that almost one in five families' average annual shopping budget is spent on foods including crisps, chocolate and sweets, compared to seven per cent on fruit and eight per cent on vegetables.
The findings from safefood, Public Health Agency and Department of Health aim to encourage parents to "take a step towards a healthier family lifestyle by reducing the amount of treats they give their children".
They also found that, on average, families spend £50 per month on treat foods, with £19 spent on fruit and £21 on vegetables.
Parents told the campaign they are aware that the number of treats in their diet has increased in recent years and are seeking advice on how best to reduce it.
Dr Aileen McGloin from safefood said: "All families have different circumstances, so it’s about choosing what works for you and your children and making a start towards healthier choices.
"This could be seeking advice on how to make a plan as a family to go easy on the treats; not buying as many when shopping; or help with how to talk to others in your family circle about offering smaller treats and not every day.
"While costs are rising for everyday foods like milk or bread, products like chocolate and confectionery have not seen the same price increases. This can make it harder for families when they are trying to ensure their weekly shop contains the right balance of foods. So, while we know it’s difficult, we’re encouraging families to talk about small changes they can make."
