Northern Ireland

Tayto Park to be renamed after crisp company's sponsorship ends

Tayto Park in Co Meath will be renamed in January 2023 after the crisp company's sponsorship ends. File picture by Brian Lawless, Press Association
Tayto Park in Co Meath will be renamed in January 2023 after the crisp company's sponsorship ends. File picture by Brian Lawless, Press Association Tayto Park in Co Meath will be renamed in January 2023 after the crisp company's sponsorship ends. File picture by Brian Lawless, Press Association

TAYTO Park will be renamed in January next year after sponsorship from the Irish crisp company ends.

The park, which opened in 2010 in Co Meath, has had over five million visitors since it was established.

Tayto Snacks and Tayto Park announced that the title sponsorship of the park will expire at the end of 2022.

The park will have a new name from January 2023.

Founder of Tayto Park, Raymond Coyle, said the attraction was one of the most popular tourist spots in Ireland.

"We have decided that in order to expand and meet our ambitious targets for the park, now is the opportune time to rename the park to better reflect the exciting rides, attractions and zoo that are coming over the next few years," he said.

"We now look forward to a new and exciting chapter for the park, with many new developments planned, including an investment of €30 million over the next 2 years."

The managing director of Tayto Snacks, John O’Connor, said that the company was proud of the sponsorship of the park over the last decade.

"Our sponsorship of the park during that time has helped us to further enhance the emotional connection Tayto has with Irish consumers by reinforcing the brand’s values around family and community in addition to continuing to foster the great affection they hold for Ireland’s most popular crisps and snacks brand since its creation over 65 years ago," he said.