The bakery at the centre of the "gay cake" case is to close a branch in Belfast.
Ashers was cleared of discrimination by the UK's highest court last week after its owners refused to make a cake promoting same-sex marriage.
Its store on Royal Avenue in the city centre is set to close because it is not busy enough.
It follows a major fire at the nearby Primark clothing store which has devastated traders in the area.
General manager Daniel McArthur said: "It simply comes down to the figures.
"We decided not to renew the lease.
![Ashers bakery owners Daniel and Amy McArthur outside the Supreme Court in London last week](https://www.irishnews.com/resizer/v2/AZ7NT675WNPQDM5H7J2NYWHX4Q.jpg?auth=6fb7dfcc7e6e3b7ff5120de1abddf65cd73ff1f9e84c5d31b9a7c4874b458af2&width=800&height=506)
"Belfast city centre isn't busy enough - our other shops are much busier.
"It's been planned for some time and I am pleased to say there will be no job losses."
A legal action was originally brought by gay rights activist Gareth Lee, who claimed he had been discriminated against when the firm refused to make him a cake iced with the slogan "Support Gay Marriage".
![Ashers bakery refused to make a cake bearing the slogan 'Support gay marriage'](https://www.irishnews.com/resizer/v2/WIFL74XUMNLJ5HZTPSJJHVHULE.jpg?auth=d0356ec20f4374600dedb893a0758565fb3aea2335e91197a8a06b23bf2944fe&width=800&height=505)
Mr Lee initially won his case in the county court and then at the Northern Ireland Court of Appeal, but the McArthurs then challenged those rulings at a Supreme Court hearing in Belfast in May.
Read more:
- Couple at centre of 'gay cake' fight urge Christians to 'take their stand'
- Asher's 'gay cake' judgment may raise uncertainty about what businesses can do
- Ashers bakery loses appeal against 'gay cake' ruling
The massive fire at the Primark store in Belfast city centre destroyed the listed building.
A safety cordon around it has been established while engineers carry out inspections.
![A cordon erected around the fire-ravaged Primark building has been blamed for a sharp drop in trade in Belfast city centre. Picture by Hugh Russell](https://www.irishnews.com/resizer/v2/VDLZD3VU5JKPFINBGG2HN46N24.jpg?auth=a5571e30fd82d15e9e7772498ff06cb227164850828e4ac6bd389b6c1c57a474&width=800&height=450)
That has had a major impact on trade, with the main thoroughfare of the city centre blocked to pedestrian and motorised traffic.
Extra funding and support has been put in place for businesses affected.