Northern Ireland news

Graduation certificates display University of Ulster name despite £100,000 re-brand

A recent graduate holding her certificate which displays 'University of Ulster' logo. Picture: Hugh Russell.
Áine Quinn

GRADUATES have been receiving certificates from the `University of Ulster' - three years after the institution re-branded.

Still known as UU, it officially became Ulster University in 2014 after spending up to £100,000 changing its corporate image.

The new name does not appear on graduates' scrolls, however.

Instead the old name is displayed prominently alongside the coat of arms.

Established in 1968 as the New University of Ulster, it merged with Ulster Polytechnic and became the University of Ulster in the early 1980s.

It undertook a rebrand exercise, which consisted of a variety of research, consultations, communications activity and the design and implementation of new signage at Jordanstown, Magee and Coleraine campuses.

The university's instantly recognisable logo - the interlocking UU - was phased out.

A 2016 statement, regarding the rebrand, suggested that simplifying the brand as Ulster University gave the institution a stronger identity.

However, although it remains University of Ulster for legal reasons, a spokeswoman said.

"The university became known as Ulster University in 2015, but retains University of Ulster for the purposes of graduation certificates. This is consistent with the naming granted by Royal Charter in 1984 which remains unchanged following the rebrand," she said.

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