The power of TV uncoiled its mighty tentacles last week when Love Island contestant, Jess Harding, professed that her perfect hunk of love would sport 'Turkey teeth'; that same night, Google searches for 'Turkey teeth' went through the roof, rising 10,000 per cent.
Jess's luck may have run dry as this year's Love Island contestants are pairing their ripped abs with natural smiles.
However, this simple statement from one of the show's contestants has massive sway with viewers, many of whom are young people.
A 'Turkey tooth' smile has crown shapes based on baking trays, and looking jarringly angular. The body is full of curves, bends, arches, and curls. I can't think of one jolting right angle in the entire structure. Rectangles are for cooking in the kitchen not to be crudely fashioned into the body.
Apart from the style of teeth, which as you may have observed is not to my personal taste, it's the massive over-treatment that appears to be carried out on so many people.
There looks to be too many good teeth being radically cut down, at too young an age.
Moreover, Turkey teeth are overly linked together which jars in the face of nature's biomechanics and the spaces which should occur between teeth are being filled in, making cleaning nigh on impossible.
Any dental work needs to be redone as we change through the decades, and Turkey teeth are no different. All the work will need to be redone at some stage.
The more of your own tooth structure that you can keep for longer the better. The younger a tooth is when it is cut down, the more you accelerate down the road of needing to have the tooth's nerve removed, and then eventually losing the tooth.
So, the decisions that a person makes for their teeth have lifelong implications not only for day-to-day comfort but also peace of mind.
I note that the dentists providing these Turkey teeth do not in fact display the incandescent tooth capped grin themselves.
I wonder if I offered those dentists this type of dentistry for their own teeth for free, how many would take me up on the bargain?
