TV personality Stacey Solomon has launched a new collection with George Home at Asda for Spring and Summer 2024.
The 127-piece collection – which was designed by Solomon, 34 – includes dining, bed and bath items in her own personal style, with prices starting from £1.
The new range comes after the success of her previous collaboration with George, called At Home with Stacey Solomon, which launched in September last year – and it’s inspired by her own home Pickle Cottage, which Solomon often shares with her followers on social media.
The Loose Women regular and singer has become known for her love of all things home life, often sharing her popular ‘Tap to Tidy’ videos with her 5.9m Instagram followers, where she organises her home as well as sharing crafts and upcycling hacks.
The mum-of-five lives in the Essex countryside in Pickle Cottage, which she shares with her husband, Joe Swash, and children Zachary, 15, Leighton, 11, Rex, four, Rose, two and one-year-old Belle. (Swash also has a son Harry, 16, from a previous relationship.)
The new collection was inspired by her cottage, with nods to her love of neutrals and bluebell soft furnishings, plus white ceramic dinnerware with on-trend bead designs, Easter bunny ceramics and accessories. The self-professed ‘queen of tidy’ has also added utility room storage to her new range.
“I am so excited for my second homeware collection with George Home. This range offers springtime fun with cute bunnies and bluebells and there’s lots of beautiful colours with lilac, greens and neutrals that can be mixed and matched,” said Solomon, who visited an Asda Superstore in Milton Keynes this week to launch the collection, which is available to buy instore and online.
“It is so important for me to create collections that complement each other, so that you can build on what you already have and I believe this range does just that.
“It brings that touch of fresh springtime to the home at great value, and I hope customers get as much joy from it as I do,” she added.
In 2021, Stacey released her non-fiction bestseller, Tap To Tidy, before following up with her second book, Tap To Tidy At Pickle Cottage, where she gave DIY tips and craft advice that she’d learned while renovating her own family home.