IRISH make-up brand Sculpted by Aimee is opening its first Northern Ireland store this weekend in Belfast’s Victoria Square.
It will create six jobs and is part of the brand’s ambitious expansion plans, mixing bricks and mortar stores and engaging in-person brand experiences with its thriving www.SculptedbyAimee.com e-commerce business.
It comes almost a year from the opening of the first Sculpted by Aimee flagship on Dublin’s Grafton Street. It also has a store in Kildare Village.
The Belfast store will be located in a prominent unit on the lower ground floor in Victoria Square and will be kitted out with the latest technology including roaming tills for quick and easy checkouts, virtual try-on screens and digital look books to aid product decisions.
Sculpted by Aimee’s 100-strong product collection is now available to buy in-store in nine countries in Boots and department stores, and it ships to millions of fans in 68 countries via its website.
In addition to the vast make-up and skincare offerings which will include best-sellers, the store will also be stocked with exclusives and limited edition offers, as well as Sculpted by Aimee exclusives such as branded crew neck jumpers, mugs, pens and bridal gifts.
And the first 100 purchasing customers will receive a goodie bag worth more than £100, while Sculpted will also be offering all customers a free gift with each purchase over £40.
Sculpted by Aimee make-up artists will be on hand to offer a range of services, complementary shade matching, and make up advice.
The brand's founder and chief executive Aimee Connolly said: “This is a monumental moment for team Sculpted, especially when we consider it’s just over the one-year mark since we opened our very first store on Grafton Street seven years ago.
“I can’t describe the level of planning and hard work that has gone into the development of this store – months of planning to get every detail perfect and I am so proud of my team for all their hard work in bringing this incredible store to fruition.
“We have a very loyal customer base in Belfast and across Northern Ireland, so it was a no-brainer to expand in to this region - the reaction since we have announced the news has been incredible and I am beyond excited to finally be able to offer them the Sculpted experience first-hand."
