Tasty stuff as Domino's sales lift nearly 20 per cent - and it's more than just pizza

Domino’s says it has seen a 19.6 per cent rise in sales to £332.9m in the six months to the end of June
Domino’s says it has seen a 19.6 per cent rise in sales to £332.9m in the six months to the end of June

Domino’s Pizza Group has seen a 19.6 per cent rise in sales to £332.9 million in the first half of this year - up from £278.3m in the corresponding period.

Total orders rose three per cent to 35.4 million and the chain opened 29 new stores with 11 franchise partners in the first half, compared to 12 stores up to June last year.

Interim boss Elias Diaz Sese said “thanks to our alignment with our brilliant franchise partners,” the chain has been able to experience a “significant acceleration in store openings, greater app penetration and material improvements in delivery times.”

Andrew Rennie will take over as chief executive on August 7, having previously been its chief in France and Belgium, Australia and New Zealand, and most recently, Europe.

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“We are delighted to welcome Andrew Rennie as our new CEO, who brings extensive experience from across the Domino’s system,” said Mr Sese.

He added: “While we continue to face a challenging and uncertain macroeconomic environment, we remain confident in the many opportunities we see for Domino’s in 2023 and beyond.”

Domino’s said it will build on the success of exciting new pizza innovations, with two new pizzas coming to stores soon. These flavour combos have been carefully developed taking into consideration global food trends and changing consumer demand.

The company said it has also been talking to customers and looking at ways in which to reward them for their loyalty, developing a programme that suits our customer’s needs. This loyalty programme should be available for customers to join in 2024.


:: Best seller: Domino’s Ultimate Chicken Mexicana was the best-selling innovation in the last five years, selling over 667,000 pizzas during its limited run and adding an extra £5m in incremental sales. The pizza was part of the group’s “Ultimates” range and tapped into consumer demand for modern Mexican food.

:: More than pizza: Domino’s successfully launched four trials across the UK and Ireland to test consumer demand for new innovations, which are all performing ahead of expectations. These new additions to the menu were:

:: Domishakes: milkshakes in traditional flavours such as vanilla and chocolate as well as collaborations with Oreo and Biscoff.

:: Wraps: whilst already available in 250 stores, 26 stores trialled new flavours, including Ham & Cheese and Tuna Melt. At £3.99 and under 450 calories, they are appealing to customers looking for something lighter.

:: Italianos: meeting demand for more sophisticated tastes, Domino’s is trialling an Italianos range in 13 stores in the Republic of Ireland with toppings including goats cheese, prosciutto, salami and sweety drop peppers.

:: Fries: After a successful trial of fries, Domino's has developed an exceptional product which it is gearing up to launch later in the year.

:: Meat free launches: In January Domino’s launched Vegan American Hot to coincide with Veganuary and enable even more people to enjoy the food they love. This plant-based pizza continues to drive higher basket spend, as people ordering for large groups consider the growing need to serve vegan offerings.