Holywood agency responds to recruitment conundrum with launch of The Formula

Pictured launching The Formula is managing director Emma Murray
Pictured launching The Formula is managing director Emma Murray Pictured launching The Formula is managing director Emma Murray

HOLYWOOD-headquartered communications agency ASG & Partners has announced a major expansion across the UK and the Republic for its employer marketing division with the launch of The Formula.

The expansion comes as a result of a significant investment by ASG (formerly Anderson Spratt) and will bring five new job roles to the employer marketing division.

Employer marketing has been a specialist division of ASG & Partners for more than 30 years.

It evolved from the traditional design and placement of recruitment advertisements to now offering a service that encompasses employer branding, research, diversity and inclusion strategies, internal communications and specialist media consultancy.

The Formula ( was created in response to the current challenges faced by all sectors in both the recruitment and retention of staff.

Managing director Emma Murray said: "We're thrilled to at this investment, which will not only create job opportunities, but also empowers employers with the tools for success in today's competitive recruitment landscape.

“The launch is not only a testament to our experience in employer marketing, but signifies our commitment to driving employer success in the face of challenging recruitment landscapes.”

She added: “The impact of Covid, Brexit and a fractured economy, to name just a few, have resulted in this challenging time for employers with regard to both attracting and retaining their staff.

“The latest Quarterly Employment Survey point to Northern Ireland experiencing its eighth consecutive quarterly increase in employee jobs. The market is undoubtedly buoyant and, as a result, attracting and holding on to staff can become much more challenging and competitive.

“Many employers simply don’t have the time needed for effective recruitment, which regularly results in poor messaging and therefore unsuccessful campaigns.”

The Formula focuses on reducing staff turnover, lowering the cost per hire, and optimising every stage of an organisation’s recruitment lifecycle.