Business

Belfast software firm ProAptivity acquires Bedford business for six-figure sum

Heather McLuckie and Niall McCaffrey from ProAptivity (centre) with Diego Lunardi (left) and Julia Breuer (right) from Maximizer CRM.

BELFAST software firm ProAptivity has announced the acquisition of Bedford based JI Software for a six-figure sum.

Set up in 2011, ProAptivity specialise in customer relationship management (CRM) for businesses, charities, social enterprise and educational organisations.

Its products, designed to streamline processes and reduce administration costs, include the Maximizer CRM platform. ProAptivity is a top five partner with the Vancouver based group, which a global leader in the CRM space.

The firm is based on Heron Road, next to Belfast City Airport.

ProAptivity said the acquisition triples its existing client base with new customers including Cambridge University and Oxford University.

Managing director, Niall McCaffrey, said the CRM service offered by JI Software fully aligns with ProAptivity, with three new employees joining the company.

He said the Belfast firm is now projecting growth of 40 per cent over the next three years.

“The takeover provides ProAptivity with complementary skills to further develop our CRM transformation capabilities, develop our offering and support our ambitious growth strategy by increasing our customer base across the United Kingdom and Ireland,” he said.

“The service we offer helps organisations keep information up to date, communicate with their stakeholders, fulfil compliance obligations and ensure they gain organisational insight.

“We are helping our clients do incredible things, for example, we work with universities to ensure they support students with disabilities to achieve their full potential in third level education.

“This has resulted in the reduction in the level of students that leave education due to their disabilities, The universities have been fully aware of what help and resources the individual students need and have been able to provide this assistance to ensure they flourish in their education.”