Deli Lites lands new deal with Musgrave NI worth an estimated £500,000
FOOD-to-go manufacturer Deli Lites has landed a new £500,000 deal with Musgrave NI.
The new contract will see the Warrenpount-based business supply its new Planet Café brand to Centra, SuperValu and Mace stores across Northern Ireland.
The range has been piloted in McGoveran's Centra in Belfast's Cathedral Quarter, with plans to roll the products out across the north over the next six months.
Musgrave, which began stocking Deli Lites' range in 2012, said in excess of £10 million worth of products has been sold across its portfolio of stores in the north in those ten years.
Julie Cherry, trading director at Musgrave NI said: “Our ten-year partnership with Deli Lites is a sign of Musgrave's commitment to supporting local suppliers and stocking local, quality produce.
“As a family-owned company, we are continually on the lookout for new local high-quality food and drinks brands to add to our shelves to support our local economy.”
Founded in 1998 by Jackie and Brian Reid, Deli Lites last year announced a £4.3m expansion of its factory in Milltown industrial estate.
Barbara Hawkins from the food manufacturer said its Planet Café brand has been in development for nearly two years.
“To be enjoyed hot, the new products can be heated in store in their packaging. They can also be stored in a heated environment for up to 90 minutes, so customers can grab and go,” she said.
“We have seen an increase in demand for a hot food offering which suggests people are looking for affordable luxuries. Whether it is people working from home, in the office or simply those who fancy a tasty lunch treat.”