FINNEBROGUE Artisan has won a national deal with Asda to supply three of its 'Extra Special' branded products for Christmas.
The Downpatrick business will produce a first to market Extra Special vegan turkey joint in 180 stores and two new pig in blankets products 579 Asda supermarkets across the UK.
It builds on an existing Asda/Finnebrogue relationship which has seen the family business supply Extra Special sausages since 2014 and a range of plant-based products since this summer.
John Cowen, Finnebrogue’s Account Manager for Asda, said: “We’re always delighted to grow our relationship with Asda.
“With the growing switch towards meat substitute meals, the vegan turkey joint expands the Asda meat free range in 2020, offering festive foodies the opportunity to enjoy a Christmas lunch that doesn’t compromise on taste or flavour.
“Our customers can rely on our products for great tasting festive centre pieces and sides, whether it’s a meat or meat free option. We hope Asda customers love the new products and flavours available for their Christmas table this year.”
Emma Swan, Asda’s regional buying manager, added: “We work alongside suppliers to create innovative, affordable and delicious products for all our shoppers and this year’s Extra Special Christmas products from Finnebrogue are a wonderful example of this work.”
