Business

Barber’s £30,000 rebrand makes the cut

Pictured at the new Cut and Grind barbers in Lisburn Square are Kenny Parker and creative team members (from left)  Ethan McGowan, Sean McGharan, Jordan Bell and Micheal McAdams
Pictured at the new Cut and Grind barbers in Lisburn Square are Kenny Parker and creative team members (from left) Ethan McGowan, Sean McGharan, Jordan Bell and Micheal McAdams Pictured at the new Cut and Grind barbers in Lisburn Square are Kenny Parker and creative team members (from left) Ethan McGowan, Sean McGharan, Jordan Bell and Micheal McAdams

A BARBER'S shop in Lisburn has invested £30,000 in a rebrand and makeover to respond to the demanding requirements of the modern fashion-conscious man.

Entrepreneur Kenny Parker has taken full ownership of the salon in Lisburn Square and has ambitious plans to open a new barber's called Cut & Grind.

With a well-established track record in the sector, Kenny set the standard for men’s styling by opening the Bedford Barber Lounge in Belfast in March.

He was also the founder and creator of the well-known Man Shack men's grooming brand, which consisted of four barber's across the north, but he recently sold three of those to concentrate on the Lisburn salon.

“Despite the challenges of lockdown, I remain defiantly optimistic for the future, which is why I have chosen this moment to do something different," Kenny said.

"Even though many men are working from home and socialising has been restricted, they still want to look and feel good.

“I’m bringing men’s grooming into the 21st century with a new salon that offers a 360-degree experience to my customers.

“I have undertaken extensive research with my clients and the wider market and responding to what men want when it comes to grooming. The new Cut & Grind salon delivers levels of comfort and interaction unseen in Northern Ireland."