IRELAND’S largest oat miller White’s in Co Armagh has ground out a new trading partnership with the world’s largest dedicated online grocery retailer Ocado.
The deal, worth around £500,000, sees White’s range of porridge oats and granolas including organic jumbo oats, toasted oats and its Toatly Oaty brand available on Ocado’s online platform from this week.
Building on its existing distribution network to Britain through an existing trading relationship with leading retailers, the Ocado announcement introduces White’s Oats products to an even wider customer base.
Stuart Best, business development manager for White’s Oats, said: “This contract with Ocado is an exciting opportunity for White’s as we seek to build our branded distribution in Great Britain.
“Our continued focus is on ensuring supply meets demand for our products. This venture with Ocado will mean that as consumer purchasing behaviour adapts, we are well positioned to reach those consumers with our online product listings.’’
White's, which has been milling locally grown porridge oats at its mill in Co Armagh since 1841, was awarded the UK Best Breakfast Cereal for its organic oats at the UK Quality Food Awards last December.
