Business

Jawbox secures gins deal with Asda

Pictured are: Gerry White, Jawbox founder; and Emma Swan, Asda buying manager Northern Ireland
Pictured are: Gerry White, Jawbox founder; and Emma Swan, Asda buying manager Northern Ireland

JAWBOX Gin has secured a new contract with supermarket retailer Asda.

The deal sees the brands two new gin liqueur flavours - pineapple and ginger and rhubarb and ginger, now stocked in each of Asda’s 16 stores in the north.

The gin liqueurs join the Jawbox Small Batch line which has been available in Asda stores since 2017.

Jawbox founder Gerry White welcomed the latest Asda deal.

“We take great pride in using traditional time-honoured methods to make award-winning brands that are loved and respected by local people We’re really pleased this is recognised by Asda and are proud to support the supermarket’s drive to ensure great quality, local produce is on offer to its customers.”

Emma Swan, Asda buying manager for Northern Ireland, added:

“The pace of growth in the gin market has been unparalleled and we’re delighted to support the Jawbox team by including these high quality and very distinctive brands on our shelves. We know how much our customers value locally-sourced produce and are confident these new flavours will prove a hit this summer and beyond.”

Jawbox Gin is produced by the Echlinville Distillery in Kircubbin.