Business

Belfast marketing agency Velocity wins global award for retail data technology

Enda McShane, chief executive of Velocity Worldwide

BELFAST retail marketing agency Velocity Worldwide has won an international award at the Street Fight Local Visionary Awards in Los Angeles for its personalisation and insight technology platform, Darius For Retail.

An independent panel of judges named Darius the ‘Best Solution for Managing Local Data', recognising the platform's power to enable retailers to gather, profile and manage customer data.

A stand-alone solution in itself, the technology also interacts with existing in-store solutions, such as wifi, beacon technology, point-of-sale and digital signage, to produce customer data insights that counteract the challenges of today's retail landscape.

Darius not only helps brick-and-mortar retailers gather data – the real value comes from profiling the data to allow retailers to create personalised, relevant marketing strategies that can be activated across all devices and channels, both off-line and online, when the shopper is in-store or when they're not.

Everyday retailers from every category – from supermarkets, to convenience stores, to malls, and retail brands – use the technology to increase footfall and spend through their ability to create and deliver a better customer experience.

Enda McShane, chief executive of Velocity Worldwide, said: “This is a real achievement for the team and a real accomplishment to compete at this level.

"We were up against companies that work with the likes of Google, Facebook, Instagram, and TripAdvisor. This award stands testament that ‘Darius for Retail' is a vital tool for returning power back to the retailer through today's retail battleground: data.

He added: “Data is more important than ever in retail, particularly in brick-and-mortar stores. The threat of online shopping and its ability to analyse behaviours and transactions and turn that into personalised suggestions, messages and offers means off-line local retailers have been left somewhat on the back foot.

"Darius for Retail restores that balance, providing valuable data that enables retailers to build enhanced, insight-driven campaigns. A data heavyweight title is one we're more than happy to take.”

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