Business

Global expansion and online growth fuelling sales rise with Ted Baker

Fashion chain Ted Baker has reported another rise in sales in the first quarter
Fashion chain Ted Baker has reported another rise in sales in the first quarter

SALES at fashion chain Ted Baker continued their upward trajectory in the first quarter, with the retailer helped by continued global expansion and online growth.

Ted Baker said group revenue rose 14.2 per cent in the 19 weeks to June 10, while retail sales grew 8.4 per cent on a constant currency basis.

Online sales increased 32.3 per cent in the period and wholesale revenues rose 8.9 per cent.

Ted Baker opened stores in Los Angeles, Paris, Shanghai and the Netherlands during the quarter.

The stellar growth came "despite external factors" impacting trading across some of its global markets, the retailer said.

Chief executive Ray Kelvin said: "This continued good performance across all of our distribution channels is a reflection of the strength and appeal of Ted Baker as a global lifestyle brand.

"The continued expansion of the brand remains underpinned by an unwavering focus on quality and attention to detail as well as the passion, skill and 'Tedication' of our team.

"We are very pleased with the customer response during the period and, despite an uncertain macro environment, we remain positioned to deliver further progress and our expectations for the full year."

In January, Mr Kelvin vowed shoppers will not be subjected to price hikes this year with the combination of hedging against currency fluctuations and a dollar-denominated income from its US operations helping to mitigate the collapse in sterling following the Brexit vote.

Ahead of last year's referendum, Ted Baker extended its hedging arrangements to April 2018, giving it an extra breathing space compared to other retailers.