FIVEMLETOWN bakery Scott's has secured a lucrative listing with Tesco which will sees its gluten free cakes range stocked in more that 500 of the retail giant's stores across Britain, with sales potential more than £800,000 forecasted for first year.
Tesco has an established relationship with Scott’s Bakery, selling its product range since 1997.
But this new deal with Tesco GB will see Scott’s sales with the retailer virtually double in the year ahead.
The family-run bakery, started in the late 1960s initially specialising in traditional fairy cakes, employs 150 people at its bakery in the Clogher Valley region of Co Tyrone.
Today, its range of cakes are supplied in both Scott’s and supermarket retailer brands all over the UK and Ireland.
Andrew Little of Scott’s Bakery said: “We've been aware of the demand for gluten-free cakes for some years and are delighted to now have a recipe which meets our quality expectations.
"We have carefully developed this recipe for our customers’ enjoyment and we hope they meet their expectation of quality and, of course, value for money too.”
He added: “We have been working in partnership with Tesco NI for the last few years and our relationship has gone from strength-to-strength. We recently invested £1.5 million in the business and hired 30 new staff to increase capacity for new customers.
"This allowed us to supply Tesco GB and bring our gluten free cakes - which are approved by the Coeliac Society - to a wider audience. We are really looking forward to the next phase of this relationship and seeing our gluten free cakes lining the shelves in over 600 Tesco stores from this month onwards.”
Sandra Weir, buying manager for Tesco Northern Ireland, said: “Scott’s Bakery is a well-loved, family run Northern Irish company and its gluten-free range will capitalise on the increasing free-from trend, making this an exciting new listing for Tesco.
"This listing was progressed following a GB buyer visit to the Tesco Taste Festival, which was supported by Invest NI, and we are confident that it will be a huge hit with consumers in GB. Tesco NI will be proud to see Scott’s Bakery in the shopping baskets of GB shoppers this year and, in particular, the role Tesco NI played in this important new development for a much loved family business.”
