CHILLED and frozen food producer TS Foods in Castlewellan has launched a new breaded chicken range which is available in the frozen aisle at more than 30 Tesco Northern Ireland stores.
It's the first range of products being launched using the TS Foods new brand identity, which has been designed to highlight the family-run company's 40-year heritage and ethos.
Underpinned by a new strap-line ‘From our Family to Yours’, it is anticipated that the range of 100 per cent whole chicken mini fillets in breadcrumb and southern fried varieties will become a home freezer-favourite for families across the north.
TS Foods regional account manager Stephen McNeice said: "We have been producing a range of breaded chicken products for the foodservice sector for a number of years. Based on consumer research and existing product knowledge, we felt we could translate our products to a consumer format for people to enjoy at home.
"The result is a convenient, great value, high quality product which is suitable for a number of dining occasions. So far, the reception has been fantastic and we have a busy schedule of in-store tastings lined up over the next few months to continue to introduce people to the product."
Jonathan McWhinney, packaged food buyer for Tesco NI, added: "We place firm focus on supporting local producers and have worked with TS Foods for 23 years, as they already provide us with brands including TS Foods stuffings, Tony’s Chippy and Ann’s Kitchen as well as a number of own label products for the Tesco brand.
"We are always confident that their products are both great quality and value so are delighted to welcome this new offering to our stores."
Set up by Tony and Ann Steele in 1978 and now in its second generation of family management, the company employs more than 100 people across the business, supplying customers across Britain and the whole of Ireland.
Its customers include Tesco (NI & RoI), Asda, Sainsbury’s, Iceland, B&M, Heron Foods, Henderson Group, Musgrave Group, Pallas Foods and Lynas Foodservice.
