New sponsor gives Irish Legends event a major boost

Pictured during a media day, in advance of the OFX Irish Legends tournament are (l-r) Martin Donnelly, Product Sales & Distrbution Manager, Fáilte Ireland; David Byrne, Head of Commercial Finance, OFX; Legends Tour Ambassador Paul McGinley; Alex Edwards, Head of Corporate Clients UK & Europe, OFX; Keith Mitchell, Chief Marketing Officer Legends Tour; and Tournament co-host Roddy Carr. The tournament will take place at Seapoint Golf Links in Termonfeckin, Louth, from June 19-22 (Ramsey Cardy / SPORTSFILE/SPORTSFILE)

The European Legends Tour has signed a new deal with OFX as their Official FX Partner.

The agreement also sees OFX become the title sponsor of the Irish Legends tournament at Seapoint Golf Links in Louth this June, with the prize-fund now raised by €100,000 to a total of €400,000.

Phil Harrison, Legends Tour CEO said: “We are delighted to have OFX on board as the Irish Legends title sponsor and as the new Official FX Partner of the Legends Tour. As a global tour, staging tournaments and working with players and fans across four different continents, there is a natural alignment in having OFX as part of our team.”

Commenting on the announcement, Maeve McMahon, president of Europe, Middle East and Africa for OFX said: “We are delighted to announce our sponsorship of the Legends Tour. This partnership not only allows us to increase our profile in the European market, but also aligns us with a tournament that showcases some of the most exceptional talent in the world of golf.”

Andrew Phelan, the CEO of Seapoint/Genesis Links, added: “The new ownership of Seapoint Golf Links is thrilled to be hosting the Irish Legends for a second year. It gives us the chance to show the ongoing enhancements to the links, our award-winning clubhouse and world-class restaurant which has become a big hit with the locals.

“The exposure that the Pro-Am, the Celebrity Pro-Am and the tournament itself brings allows us to share the new Seapoint with all the stakeholders, namely members, suppliers, tour operators, media and the local community”.

The return of the tournament to Seapoint Golf Links has also been supported by Fáilte Ireland.

Martin Donnelly from Fáilte Ireland said: “We applaud the team at Seapoint for hosting the event for a second year and we look forward to working with them and the Legends Tour team to drive as much publicity for the property and wider Ireland’s Ancient East region, that the event provides the opportunity to do.”

The OFX Irish Legends will be staged at Seapoint from June 19-22 and will feature Major champions Paul Lawrie and Ian Woosnam in the field, as well as the defending champion Peter Baker, who won by seven shots in 2023, with more big names to be announced closer to the event.