Retail giant John Lewis, synonymous for creating emotional Christmas adverts, has responded to the tear-jerking festive offering from a Co Fermanagh pub.
The famous department store is among millions who have been touched by the emotional video from Charlie's Bar in Enniskillen.
The advert from the pub, which was unveiled on Friday, has already gone viral on social media with many users commenting that it was giving John Lewis a run for its money this year.
The video shows an elderly bereaved man, played by Fermanagh local Martin McManus, at the grave of a loved one with a sad expression on his face.
He is then seen walking through Enniskillen town centre alone and being ignored by several people.
He enters the bar and is befriended by a dog and then the animal's owners, a couple who sit, drink and talk with him.
The advert tells the story of isolation and companionship and is accompanied with the song, People Help The People by British singer-songwriter Birdy.
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The advert ends with the quote from the poet, WB Yeats: "There are no strangers here, only friends you haven't yet met."
@charliesbarenniskillen ‘There are no strangers here, only friends you haven’t yet met’ (W. B. Yeats) Filming & Editing: @aoifeteague1 #christmasad #christmasadvert #christmasadvert2023 #christmasadvert23 #christmasadvertisement #christmas2023 #northernireland #northernirelandtiktok #northernirelandfyp #irishbar #irishpub #christmaspub ♬ People Help the People - Birdy
It has already had more than six million views on X and more than 66,000 likes on TikTok after being posted online.
John Lewis, usually associated with creating much anticipated tear-jerking adverts, has been among those to comment on the offering by Charlie's Bar.
A post on the company's TikTok account said: "We're not crying, you are. Merry Christmas".
The video, which cost just £700 to make, was the brainchild of pub manager Una Burns.
She said they wanted to provide a Christmas advert that would hopefully "resonate with people".
"I feel completely overwhelmed to be honest," she told the Press Association.
"We're just a small, local pub and we just wanted to provide a Christmas advert that hopefully resonated with people and for us, it became apparent over the years that Christmas can be a really lonely, tough time for some people.
"We see that more than others as on Christmas morning - when we're open - there are some people coming in with maybe nowhere else to be and need people to speak to.
"We were not expecting the reaction that it's received - it's just blown up, and it's been so lovely to read the comments underneath the posts as well."
With many people commenting on the advert's similiarities to the John Lewis creations, including many who say it is "better" , Ms Burns said it was "brilliant" to be associated with the department store.
"People have been comparing it to the John Lewis advert, which we could have never expected - that's brilliant," she said.
"We were actually talking about 2024 and maybe releasing a Christmas advert then, but we have set the bar really high for that after the reaction this one's got."