Northern Ireland news

New £1million digital attraction unveiled at W5

Sarah Dellar, Inspiring Science Fund Manager, Wellcome Trust; Catherine O’Mullan, Chair of W5 and Martin Graham, Tourism NI Regional Manager for Belfast at the launch of AMAZE – a new £1m fully immersive digital attraction and Northern Ireland’s latest visitor experience.
Marie Louise McConville

A new £1 million fully immersive digital attraction, which is set to take the visitor experience to a whole new level in Northern Ireland, was officially unveiled last night.

The Amaze experience at W5 at the Odyssey Pavillion, which was unveiled at a special premiere, is due to open to the public today.

It is the first tourist attraction in the UK and Ireland to combine all the elements of immersive sound-scapes, multi-screen projections, physical props and structures, 360 degree projection and augmented reality (AR) portals enabling visitors to delve into new worlds and experience technological innovations first hand.

The first exhibition to feature is 'Land of Legends', a visual, storytelling extravaganza revealing how Northern Ireland was formed by fire and ice, and how its stunning landscapes have encouraged incredible mythical tales of giants and dragons.

Catherine O'Mullan, W5 Chair, said: "Amaze is an important part of the development and transformation of W5".

"This immersive technology will allow us the opportunity to create new exhibitions that will appeal to people of all ages. For our first exhibition, we have had the privilege of working with some of Northern Ireland's most creative individuals to bring this fantastic experience to life including Game of Thrones storyboard artist William Simpson and local landscape photographer Tony Dalton".

It is hoped Amaze will support Tourism NI's ambition to double tourism value by 2030 with the continuing development of compelling immersive tourism attractions.

Further information is available at

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