Private coach and bus operator Aircoach plans to mark its 25th anniversary by giving away 2,500 seats throughout this year.
And the Dublin-based company, a subsidiary of First Group plc, says it will also carry its 40 millionth passenger in 2024.
Since 1999 Aircoach has made investments totalling over €20 million, expanding its fleet from six to 61 coaches.
It serves Dublin Airport, Dublin City and suburbs, Belfast, Derry, Galway, and Cork, with more routes to be announced later this year.
“This year is a truly momentous one,” said Aircoach managing director Kim Swan.
“Our customers have been paramount to our success over the last 25 years and we are thrilled to show our appreciation by offering this special anniversary offer to thank them for their loyalty.
“It’s remarkable to consider we are expecting to welcome our 40 millionth passenger this year - a figure that truly shows how many lives we’ve impacted over the last two and a half decades, getting people to and from the airport - to either come home to visit family or begin a travel adventure overseas.
“Here’s to another 40 million in the coming years.”
Passengers can redeem the anniversary offer by keeping an eye out for the special discount code shared on all @goaircoach social platforms on the 25th of each month.
Once the code is released, a select number of seats will become available for passengers to claim and enjoy complimentary travel when making their booking.
Aircoach increased its direct services between Belfast city centre and Dublin Airport and city with an additional eight daily express services from Sunday March 24.
It is also introducing a new stop at the Maghera park and ride facility on the Glenshane Road on the popular 705X express route between Derry and Belfast International Airport, Dublin Airport, and Dublin’s O’Connell Street.