1,000 businesses join digital reboot as Roam NI invests £600,000

App is aimed at boosting footfall in retail, hospitality and public venues

Roam NI
Andrew Bartlett and Edel Scanlon

An app created by tech firm Roam NI and aimed at boosting footfall at every retail, hospitality and public venue in Northern Ireland is investing £600,000 in its Digital High Street initiative.

More than 1,000 businesses across the north have already signed up to the platform, the brainchild of Durham-based entrepreneur Andrew Bartlett.

Mr Bartlett says there are now 180,000 users in Ireland and NI and a further 80,000 in the north east and north west of England.

“Overall, Roam, a pre-populated platform now promotes more than 70,000 independent businesses,” he says.

Roam NI is managed locally by Belfast-based businesswoman Edel Scanlon, who says she plans to double the numbers of participating businesses and organisations within the next year.

Northern Ireland entrepreneur Frank Shivers is a non-executive director of Roam NI.