Ticketmaster announces 100% digital ticketing for Four Tet shows to stop touts
All four of DJ and electronica producer Four Tet’s forthcoming all-nighter shows at the Brixton Academy will be 100% digitally ticketed in order to stop fans being ripped off on secondary resale sites, Ticketmaster has announced.
It follows Ticketmaster closing its own resale platforms, Seatwave and Get Me In, which had been criticised for facilitating online touting.
Four Tet will play the south London venue from October 10-13 with the digital-only tickets tied to fans’ mobile phones. They will be able to transfer transfer tickets to a friend using a Ticketmaster account.
Those wanting to purchase the £5 tickets for the Four Tet shows will have to register for a Ticketmaster Verified Fan account which will help to ensure internet bots and touts do not access them.
Ticketmaster UK’s managing director, Andrew Parsons, said: “These gigs present the perfect opportunity to use the tools we have to restrict resale from the get-go and give full control back to the artist over their own show.
“Combining our Verified Fan technology with 100% digital ticketing will guarantee that O2 Academy Brixton is packed with real fans, paying exactly what Four Tet wants them to pay.”
London DJ Four Tet, real name Kieran Hebden, is known for his collaborations with Radiohead frontman Thom Yorke and he has also previously remixed tracks by Aphex Twin, Ellie Guulding and Lana Del Ray.
His Brixton residency will see him curate a line-up of special guests and play two full live performances.
Fans can purchase tickets to the show by registering through Verified Fan by Tuesday August 28. Tickets across every date will be available to Verified Fans at 10am on Friday August 31.