Great British Bake Off fans have said the Channel 4 version of the show felt “rushed” to make room for the adverts.
The 75-minute programme featured around 16 minutes of advertising, including spots for sponsor Dr Oetker and ads for Stork, Lyles and Carte D’Or.
Guess which cake we're backing for the win… #GBBO pic.twitter.com/kgbqfwwAnG
— Dr. Oetker Baking UK (@DrOetkerBakes) August 29, 2017
When the show aired on the BBC episodes lasted one hour and featured no adverts.
The first commercial was for online auctioning site Ebay, while other ads were for brands including Freeview, Lloyds, BMW and EE and Channel 4 shows such as Gogglebox, Celebs Go Dating and new comedy Back.
Giving up my day job to become a professional baker tonight #Channel4 #eBay #baking #FillYourCartWithColour@eBay_UK pic.twitter.com/vtMoMhOf59
— Jay Hutton (@JayTAT2) August 29, 2017
One fan wrote: “#GBBO feels way too rushed now they’ve squished adverts in! while another said: “It’s too bloody rushed to fit in ALL THE ADVERTS surprise” and another wrote: “#GBBO Too many adverts – rushed judging to fit more ads in – get a grip @Channel4.”
#GBBO feels way too rushed now they've squished adverts in!
— Katie Renouf (@katie_renouf) August 29, 2017
It's too bloody rushed to fit in ALL THE ADVERTS surprise #GBBO
— JulieHodgkiss (@juliehodgkiss) August 29, 2017
#GBBO Too many adverts – rushed judging to fit more ads in – get a grip @Channel4
— Dave Dangerfield (@davejool30) August 29, 2017
Others said they missed the history segments and external shots of animals around the tent.
One fan wrote: “I don’t know the history of mini rolls I need the history of mini rolls. I don’t need adverts.”
I don't know the history of mini rolls I need the history of mini rolls 😡I don't need adverts #GBBO
— Ben Rowbottom (@Emo_nerd70) August 29, 2017
Another said: “Just realised that to make room for adverts, C4 have cut all the external shots. No more sheeps and squirrels. That’s GBBO done for me.”
Just realised that to make room for adverts, C4 have cut all the external shots. No more sheeps and squirrels. That's GBBO done for me #GBBO
— Charlotte K Bartle (@CKBartle) August 29, 2017
Other viewers said the inclusion of the breaks felt strange and jarring.
One said: “So #GBBO is back, always going to like Noel Fielding BUT adverts in bake off is just wrong and weird,” as another wrote: “Can’t get used to #bakeoff with adverts, this is too weird” and another added: “#GBBO hate hate hate all these adverts.”
So #GBBO is back, always going to like Noel Fielding BUT adverts in bake off is just wrong and weird
— Sarah Regan (@SarahR_PR) August 29, 2017
Can't get used to #bakeoff with adverts, this is too weird #gbbo
— Bianca (@Bshface) August 29, 2017
#GBBO hate hate hate all these adverts😩
— ♡ (@_stephtyler_) August 29, 2017
However others embraced the breaks and used them as chances to eat their own cakes.
One viewer looked on the bright side saying: “These commercial breaks are good for a quick brew and a Mr Kipling.”
#GBBO These commercial breaks are good for a quick brew and a Mr Kipling.
— John Charles (@johncharles62) August 29, 2017
Another joked: “Loving #GBBO I made a cake in the adverts!”
Loving #GBBO I made a cake in the adverts! pic.twitter.com/ISCxagV5nl
— Helen Shilton (@helenshilts) August 29, 2017
Others used the time to get tasks done, with one fan saying; “#GBBO Ads? So what? Not as if we haven’t got them on other progs. Go to the loo. Make a cuppa. Unload the dishwasher. Have a snog!”
#GBBO Ads? So what? Not as if we haven't got them on other progs. Go to the loo. Make a cuppa. Unload the dishwasher. Have a snog!
— Susannah Bean (@FemmeDomestique) August 29, 2017
Another wrote: “I actually love the adverts during #GBBO i’ve managed to change my bedsheets and make a cup of tea during them. #Productive”