Business

A Titanic summer as Belfast's world-leading attraction welcomes 7.5 millionth visitor

Staff at Titanic Belfast are pictured celebrating as the world-leading visitor attraction announces its busiest summer since it opened in 2012. In addition to achieving its best visitor numbers in July and August, the attraction also welcomed its 7.5 millionth visitor and recorded its busiest ever July. Picture: William Cherry/Press Eye
Staff at Titanic Belfast are pictured celebrating as the world-leading visitor attraction announces its busiest summer since it opened in 2012. In addition to achieving its best visitor numbers in July and August, the attraction also welcomed its 7.5 mill Staff at Titanic Belfast are pictured celebrating as the world-leading visitor attraction announces its busiest summer since it opened in 2012. In addition to achieving its best visitor numbers in July and August, the attraction also welcomed its 7.5 millionth visitor and recorded its busiest ever July. Picture: William Cherry/Press Eye

TITANIC Belfast has reported its busiest summer since opening in 2012 as the world-leading attraction also welcomed its 7.5 millionth visitor.

And a survey at the attraction also showed that 42 per cent of participants came to the city specifically to visit Titanic Belfast, while 62 per cent of those also then visited or intended to visit other attractions in Northern Ireland when here.

It comes on the back of a £4.7 million investment over the winter, paid for by the Titanic Belfast Gallery Refreshment Fund, which was established when the building opened as part of the commercial operator agreement and held by the charity owner Maritime Belfast Trust.

Titanic Belfast chief executive Judith Owens said: “In the last 11 years we have continued to work hard to drive new and repeat visitors and are proud of the significant role we play in putting Belfast on the global tourism map.

“Earlier this year we unveiled a £4.7m investment programme which has seen the introduction of four exciting new themed galleries, providing our most spectacular visitor experience to date. The response from guests has been incredible and it has played a key role in our increased visitor figures.

“Exodus, the free exhibition we have been hosting in partnership with Terry Bradley Art, has also been proving extremely popular, and it has been extended until Sunday September 10, while our popular autumn afternoon teas will also be back on Sunday September 24 and Sunday October 29.

“We look forward to building on this momentum in the weeks and months ahead, as we head into a busy conference and banqueting season where we are getting ready to host some very prestigious events in September and October including the European Association of Sports Management gala dinner and the closing ceremony of One Young World.”

The iconic six-floor Titanic Belfast (www.titanicbelfast.com), located on the spot where the famous ship was designed and launched, was previously voted the World’s Leading Tourist Attraction. It contributed £430 million in additional visitor spend to the north's economy in its first ten years and has inspired £60 million of wider heritage preservation across Titanic Quarter.