Business

Charles Hurst in partnership with iconic performance car brand Lotus

Charles Hurst has confirmed an exclusive new partnership with performance car brand Lotus, with a new Belfast showroom set to open its doors to customers in early 2023

THE north's biggest car retailer Charles Hurst has signed an exclusive partnership with iconic performance car brand Lotus which will see it open new state-of-the-art showroom at its Boucher Road site early next year.

The UK is the brand's third-biggest global market behind the US and Japan, and last year Lotus turned in a positive sales performance, with global sales up 24 per cent to 1,710 vehicles.

The new Belfast showroom will benefit from a bespoke premium fit-out featuring the latest Lotus visual identity.

It will also incorporate the latest technology to support the move to electric vehicles, plus a range of innovative features to provide customers with a high-end showroom experience.

With order books already open, the highly anticipated range of new and used Lotus vehicles available through Charles Hurst will include the all-new Lotus Emira sports car and the all-new and all-electric Lotus Eletre hyper-SUV.

Lotus vehicles are known worldwide for their precision dynamics and agility, with core principles drawn from the highest level of motorsports.

The new dealership adds to an already established collection of premium brands at Charles Hurst including Ferrari, Maserati, Bentley and Aston Martin.

Jeff McCartney, group operations director at Charles Hurst, said: “This new dealership reflects our continued commitment and investment in elite car brands, consolidating Belfast’s status as the official home to the very best in luxury and performance motoring.

“We are proud to partner with this first-class brand, which will provide another excellent offering to existing and future customers.”

Duncan McPhee, chief operating officer at Charles Hurst's parent company Lookers, said: “The Lotus brand is synonymous with innovation, dynamic performance and cutting-edge technology, and we're thrilled to include it within our portfolio of world-class motoring brands at Lookers.”

Geoff Dowding, executive director (sales and aftersales) at Lotus, added: “The only way to truly understand a Lotus is to drive one, and we’re delighted that this partnership will give people across Northern Ireland the chance to do just that.”

Charles Hurst operates across eight sites in Northern Ireland and two in the Republic, representing more than 20 of the world’s top global car manufacturers, including leading premium and luxury brands.