Mash Direct secure new Asda supply deal

From left, Lance Hamilton, sales director, Mash Direct Brian Conway, Asda and Clare Forster, Mash Direct celebrate the new deal

COMBER based food firm Mash Direct has won a new deal with Asda to stock its products.

The company, which has been supplying the retailer for 10 years, is to send nine new product lines for sale across Asda's stores in Northern Ireland and Scotland.

Worth more than half-a-million pounds a year, the new contract win features new products such as sweet potato fries, sweet potato croquettes, potato rosti, and carrot and parsnip fries.

Asda is the first multiple to stock the new sweet potato range from Mash Direct.

Brian Conway, regional buying manager for Asda NI said: “We’ve worked closely with the team at Mash Direct over the last ten years and have been impressed by the company’s innovative, forward thinking approach. The end result is an ever-evolving range of top quality, market-focused products which our customers know and trust.”

Mash Direct now has 23 of its products supplied to Asda.

Clare Forster, head of marketing, Mash Direct said: “Over the last 10 years we’ve developed a strong and productive working relationship with Asda.

"Participation in initiatives such as its supplier development academy and the sustain and save programme, have helped us to better understand and respond to the needs of Asda and its customers, and to achieve record-breaking growth.

"We’re delighted to see our latest products stocked on the shelves of the NI and Scottish stores and look forward to taking our partnership to the next level.”

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