THE organisers of this year's Balmoral Show have said it will be the largest and "most important" to date.
The annual agricultural show will take place on May 11 to 13 at Balmoral Park.
And Ulster Bank has agreed to be principal sponsor until at least 2018.
RUAS chief executive Colin McDonald said: "Their continued backing is a tremendous help as we realise the potential of the venue, with the new Eikon Exhibition Centre for example coming on-stream at the Show this year for the first time.
“With the increased footprint, the new elements, and the fact that it is the Year of Food & Drink, the 2016 Balmoral Show truly is the biggest and most important yet. And we are very pleased that Ulster Bank has committed to the Show for the at least the next three years to assist us in further driving Balmoral Show forward."
Richard Donnan, Ulster Bank’s head of Northern Ireland added: “We are one month into the 2016 Year of Food & Drink and just 90 days away from Balmoral Show, so food and drink is very much on the agenda. Being the principal sponsor of the Balmoral Show is a real demonstration of Ulster Bank’s commitment to the sector – we’re here to provide real and meaningful help for what matters to our customers.
"We remain fully supportive of the agri-food sector, from primary producers through to innovative food manufacturers, and we look forward to further showcasing that through our long-standing partnership with the Balmoral Show.”
