BELFAST-based hospitality company Slim’s Healthy Kitchen has landed a £500,000 deal with Musgrave NI to see the brand’s new convenience meals stocked in at least 50 SuperValu, Centra and Mace stores across the north.
Slim's, which makes a range of prepared meals alongside operating three restaurants, is seeing a range of 12 different meal varieties being rolled out across the Musgrave’s network.
Slim’s Healthy Kitchen opened in June 2013 on Belfast’s Lisburn Road with the aim of revolutionising the eating habits of the general public by offering a healthy alternative to fast food.
It has expanded to operate restaurants on Belfast’s Belmont Road and a further franchised location in Magherafelt, as well as its newly launched convenience meals.
Owner Gary McIldowney said: “We're passionate about making healthy eating accessible and enjoyable for everyone. Our retail meals are perfect for busy individuals who want to enjoy healthy, delicious meals without spending hours in the kitchen.
“The range of meals includes soy and ginger chicken noodles, chicken arrabbiata, chilli chicken penne, and chilli beef wedges. There are also options for vegetarian and vegan diets.
“Simply heat and serve, and you'll have a nutritious, satisfying meal in minutes. Our partnership with Musgrave NI will make healthy eating convenient and accessible to even more people across Northern Ireland.”
Julie Cherry, trading director at Musgrave Northern Ireland, added: “We're delighted to be working with Slim’s Healthy Kitchen as part of Musgrave’s continued commitment to local sourcing.
“We spend £160 million on local food and drink annually, stocking over 3,500 local products across our stores, and are pleased to bring another high-quality brand to our shelves to support our local economy.
“This range of balanced and nutritious meals are the perfect choice for the health-conscious shopper, and we look forward to seeing its success as we roll the range out across our stores.”
