Musgrave launches £1m Derry wonder 'Emporium'

Pictured at the Musgrave Marketplace Pennyburn are: Mayor of Derry City and Strabane District Council, Michaela Boyle; Emir Sheppard, branch general manager, Musgrave Marketplace, Pennyburn; Local Mace retailer and Musgrave Marketplace customer, Phil Grant; and Coleraine striker and former Derry GAA star, Eoin Bradley.

IRISH retail operater Musgrave has launched a new £1 million wholesale offering in Derry.

Musgrave MarketPlace opening its new Food Emporium at Pennyburn in the city on Thursday following a major upgrade.

The transformation of the branch forms part of a £10.4m investment in the Musgrave MarketPlace brand over the past four years.

The new-look Marketplace Pennyburn, located on the Buncrana Road, has been designed with the customer in mind, serving local hotels, bars, restaurants and retailers in the north west.

As well as adding over 200 new products to their current range of over 10,000 products, the branch now has a dedicated alcohol area and an extended fresh produce aisle.

The Food Emporium has also been designed with the planet in mind, with the introduction of low power eco refrigeration and LED lighting reducing the facility's carbon emissions.

Musgrave NI managing director, Michael McCormack said the opening of the refurbished Pennyburn site marks another milestone for the brand.

"We are investing significantly in our branches to create Food Emporiums within Musgrave MarketPlace, which not only offer a first-class customer experience but also challenge the perception of the traditional cash-and-carry business," he said.

“Our Pennyburn branch has been designed with our customer in mind. From our increased product range to our dedicated alcohol area, we want to help our customers deliver excellence within their own business. We have carefully considered the customer journey in-branch and have added a range of new services and innovations, which will enhance the overall shopping experience.”

Coleraine FC striker and former Derry GAA star, Eoin Bradley officially opened the new Derry site at a special launch event on Thursday.

At the event, customers were the first to sample a range of products from a variety of suppliers including Coffee House Lane, McAtamney's Butchers & Fusco Foods, showcasing the increased food service offering.

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