A LEADING international hotel brand has announced plans to open 10 hotels on the island of Ireland over the next five years.
Best Western Hotels & Resorts (BWHR) is targeting Irish hotel owners, developers and investors with its new-look brand.
Best Western hopes to have 10 hotels open in Ireland within five years and is targeting existing properties and new builds, with the plan for at least 75 rooms in both the north and the Republic.
Dublin, Cork, Belfast, Galway and Limerick have all been reported as possible locations.
There are currently two existing Best Western hotels operating on the island of Ireland, but the company's objective is to motivate more Irish hotel owners and investors to follow suit.
BWHR international development director, Vivienne Nyhan said:
"We intend to rollout the new and improved BWHR portfolio in Ireland and Northern Ireland over the next five years and our team are currently out around the country meeting hoteliers, investors and indeed those in the construction and property sectors, showcasing our various and suitable brands, so, we hope to have some good news with hotel announcements and launches to talk about soon.”
There are 13 brands in the BWHR portfolio, from 3 to 5-star property types. In the UK there are 250 hotels, while BWHR is the largest hotel group in Sweden, with 156 hotels in Germany and over 2,000 hotels in the United States.
In Ireland, the group is looking to establish the Best Western Plus, Best Western Signature and Best Western Premier brands as well as new boutique brands, Sadie and Aiden, whether for hotel conversion opportunities or indeed new builds.
BWHR has established a team of 23 in its Dublin-based office, working across revenue, eCommerce, sales, marketing, support and business development as it looks to grow its presence in Ireland.
