Coffee chain Ground Espresso secures new Belfast gym partnership

Louise Moss, training and development manager, Ground Espresso Bars and Ben McCourt, head of fitness and programming, Anytime Fitness Belfast
Gareth McKeown

THE north's largest independently owned scaled artisan coffee chain has announced a new commercial partnership with Belfast's newest gym.

Ground Espresso Bars has confirmed it has entered into a deal with the Belfast division of global health and fitness brand Anytime Fitness, which will see its ‘Ground To Go' vending machines stocked at the company's new gyms in the city.

The partnership will see a machine featured in Anytime Fitness' Belfast locations - Great Victoria Street's Lincoln Building, which opened yesterday, and the forthcoming Stranmillis fitness club.

The ‘Ground To Go' offering represents a two-year research and development project and investment of over £200,000 by Ground Espresso and the concept has attracted strong interest since its recent launch.

Head of training and development at Ground Espresso Bars, Louise Moss said:

“We are delighted to welcome Anytime Fitness on board as our first ‘Ground To Go' commercial partner in Northern Ireland. Similar to Ground, the team at Anytime Fitness emphasise the importance of offering customers the best quality of product and service that also addresses their desire for convenience. Our ‘Ground To Go' vending machines mean that the users can grab a quick cup of their favourite hot brew without having to sacrifice on quality, which is often an issue when using vending machines."

Ben McCourt, head of fitness and programming at Anytime Fitness added: "The ‘Ground To Go' vending machine enables us to diversify our offering further and means that our customers, whether they enjoy a pre-work workout in the morning, a quick session with our team during lunch, or hitting the weights in the evening, have the added convenience of grabbing their preferred hot drink whilst avoiding lengthy queues."

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