BMW'S troubling styling woes are perhaps exemplified by these new models, writes William Scholes.
Both are battery-electric cars. The ugly SUV is called the iX and the sleek saloon is the i4.
I'm not sure the iX has any redeeming aspects, though the i4 is far easier on the eye unless you happen to look at the front.
The iX has already been shown in 500bhp 'xDrive50' guise but the car on this page is the 'entry-level' xDrive40 variant which has the same twin-motor arrangement, albeit with the power turned down to a bit over 300bhp.
It has a 70kWh battery and BMW says it should be able to do 249 miles on a charge.
A larger battery is offered which stretches this to 373 miles, which sounds far more like it.
It can receive a 150kW charge, though that is obviously dreamland territory for Northern Ireland EV drivers.
BMW has given the iX a suitably eco-friendly interior, using wood, leather tanned with olive leaf extracts and floor coverings created from fishing nets.
It's an undoubtedly high-tech machine and is bound to be impressive to drive... but just look at it. It costs from £69,000.
The i4, meanwhile, is less divisively styled. It's basically an electric version of the 4 Series Gran Coupe and invites comparison with the Tesla Model 3 and Polestar 2.
It is due to go on sale this summer.
