CO Down food manufacturer Finnebrogue has launched its take on a festive classic in Asda stores for Christmas.
Finnebrogue has launched an 'Extra Special Ultimate Pig in Blanket’ product in Asda stores around the UK.
As well as the pig in blanket, the Downpatrick-based firm has produced a range of Christmas accompaniments, including new products– Red Onion Stuffing & Bacon Wraps, Pork, Plum & Sloe Gin Cocktail Sausages, Veggie Caramelised Red Onion & Rosemary Stuffing Slab and Pork, Cranberry & Orange Stuffing Slab.
The addition of the new Christmas lines will see Finnebrogue Artisan products sold in up to 584 Asda stores in the UK.
Moray Gray, Finnebrogue Artisan’s new product development manager for Asda said:
“We have continued to build our relationship with Asda, thanks to our innovative approach, dedication to new product development and consistent quality. The supply of the Extra Special Christmas lines is testament to this and we’re extremely proud that our produce, including the Ultimate Pig in Blanket, will be available to shoppers across the UK.”
"Ours is the UK’s first pig in blanket table centrepiece. They are traditionally extremely popular at Christmas and bought in their thousands, so we’re confident a larger variant will appeal to those customers who usually have them on their festive shopping lists," he added.
Michael McCallion from Asda added:
"At Asda, we’re always keen to support Northern Ireland’s agri-food sector and help local food companies grow their business through Asda’s national channels. It is fantastic to see Finnebrogue Artisan’s products on sale throughout the UK, especially at this time of year, when food – and in particular local produce - is in high demand for the Christmas table.”
A family run business with 470 employees, Finnebrogue began operations in 1985 and has been supplying Asda with its Extra Special sausages since 2014.
