It’s an ‘OutsideIn’ pop-up at the Boulevard

The Boulevard
Some of the product offering from Oi, which is opening a pop-up store at the Boulevard in February and March

Purpose-driven fashion retailer OutsideIn (Oi) will open a pop-up outlet store from this weekend at the Boulevard in Banbridge.

Established in 2016 in Belfast, OutsideIn was created to not only sell clothing, but to help people experiencing homelessness.

It works with a ‘Wear One, Share One’ giving model, where for every product purchased, customers donate brand-new essential clothing items to someone experiencing homelessness through its network of giving partners.

Operating as a pop-up in a 1,314sq ft unit across four weekends in February and March, OutsideIn’s new store will sell its popular current clothing and accessory range including fleeces, outerwear, sweatshirts, poms and beanie hats at discounted prices.

Growing steadily from launch Oi, with the support of its giving partner network, has given 212,000 items of essential clothing to people in need across 41 cities and seven different countries.

The retailer has pledged to donate two million products over the next five years.

David Johnston, founder of OutsideIn said: “While we mainly operate online, we are passionate about people and relish in the opportunity to have conversations in our new store and give our customers the chance to hear some of the stories behind our unique designs and the people they are helping with every purchase.

“This is a huge milestone for us as a company to open a store within a premier outlet like the Boulevard. The support from our customers has taken us from strength to strength and made this possible.

“The Boulevard has a fantastic retail offering and we are really looking forward to opening our doors and trading alongside these top brands, meeting a lot of new customers and helping even more people in need.”

Boulevard retail director Chris Nelmes added: “Responsible retail is hugely important to us, so we are delighted to welcome this socially conscious business onsite, and we fully support its homelessness initiatives. Oi will be the perfect fit for our shopper demographic.”