Going ‘Home’ as Poundland in biggest merchandise make-over in 30 years

Poundland's latest home store concept (Professional Images (UK) Ltd)

Discount retailer Poundland says it has begun a complete overhaul of its general merchandise ranges that will see it introduce 2,000 new lines across all its 850-plus stores in the UK and Ireland.

The new ranges, powered by parent company Pepco Group, will be the single biggest change in its general merchandise offer in Poundland’s 30-plus years’ history.

And to celebrate the change, every Poundland store will be holding a Home Event over the next three weeks as it introduces customers to its range revolution.

From cookware to candles, cushions to containers, toys to technology, Poundland says customers will now have access to the same ranges on offer in Pepco’s 4,800-plus stores across Europe.

The phased changeover will see the full range introduced over the coming weeks with almost 1,000 items available in its UK and Ireland stores.

And the new lines will also be available on with 170 best-selling items now available online, rising to 450 in the weeks ahead.

The introduction of the new home ranges follows last year’s range revolution in clothing that saw the introduction of clothing powered by pepco and the reconfiguration of its stores to offer more baby and kids clothing than ever before.

Like its new home décor ranges, that range expansion in kidswear allows Poundland and Dealz to deliver on its promise of amazing value it makes to its customers.

On average, the move to a Poundland clothing range powered by Pepco has enabled the discount retailer to reduce average selling clothing prices by 10 per cent per cent as it takes advantage of the scale of Pepco Group’s 4,800-plus stores across Europe.

Interior shot of Poundland's latest store at One Stop Shopping Centre in Perry Barr, Birmingham (Professional Images (UK) Ltd)

Poundland commercial director Tim Bettley said: “It’s hard to underestimate the importance of this move for our customers – not least because of the incredible value these ranges also offer.

“Completing the transition of both clothing and home ranges to revamped ranges powered by our parent company Pepco, will not only give our stores a fresh new look, but deliver the amazing value that’s at the heart of our customer promise.

“A change on this scale is transformational for Poundland and we’re excited to see the customer reaction to these ranges.”

Over the past five years, Poundland has undertaken a range revolution in its stores.  Other new categories alongside clothing and homewares, include chilled and frozen food giving customers an alternative to supermarkets.