PEOPLE would back a ban on unhealthy food advertising to children and adults to tackle increasing rates of overweight and obesity, according to a new study.
Research by safefood reveals eight in 10 people in the north agree that so-called 'junk' food advertising aimed at children should be banned.
Almost seven in 10 also support restrictions on marketing of unhealthy foods to adults.
Estimates suggest that overweight and obesity issues cost the Northern Ireland economy around £370 million per year.
A quarter of children aged two to 15 years are reported to be overweight or obese, as well as almost two-thirds of adults.
The latest study demonstrates high levels of public support for government-led policies aimed at tackling childhood obesity with 77 per cent backing the ban of vending machines with unhealthy snacks and drinks in schools and 66 per cent supporting planning restrictions on the opening of fast-food outlets close to schools.
Nine in 10 respondents also endorsed healthy school meals and educating children on food prep skills at schools, while 85 per cent believe children should receive a minimum of 30 minutes of exercise in school each day.
Around 80 per cent also recognise that obesity poses a serious public health challenge.
The research also found that nine out of 10 respondents supported policies requiring meals sold or provided at private and public sector workplaces to meet a healthy standard of nutrition.
Just under half think portion sizes in restaurants and fast-food outlets should be restricted.
The research coincides with the All-Island Obesity Action Forum due to take place in Belfast today.
The event brings together leading experts from the UK and Ireland to explore policy approaches to address overweight and obesity, and public support for such policies.
Dr Aileen McGloin, director of nutrition with safefood, said: "There’s already strong work happening at a policy level in Northern Ireland. Of note is the establishment of nutritional standards in schools and social and healthcare settings; the introduction of the soft drinks industry levy and supports for breastfeeding mothers.
"By identifying those policies that have strong public backing, we can better support and empower people to make healthier food and lifestyle choices.
"This has the potential to create lifelong, sustainable changes which can benefit current and future generations, our society and the economy in Northern Ireland."
