Invest NI says protocol will bring 'jobs and prosperity' to the north
INVEST NI is promoting the north to overseas investors by highlighting the benefits of the protocol, saying it will bring "jobs and prosperity" to the region.
The Economic Development Agency, which is an arms length body sponsored by Diane Dodds's Department for the Economy, says the Irish Sea border has created a "unique global business destination, with simultaneous open trade access to both the UK and EU".
In an article paid for by Invest NI that appears on Forbe's India's website, Northern Ireland is described as "an integral part of the United Kingdom".
However, it goes on to extol the merits of what has been called the 'best of both worlds' scenario created by the protocol.
"As things stand, Northern Ireland consumers and producers will retain custom-free access to the European Union market," the article states.
"This will enhance the appeal of Northern Ireland as an attractive investment outpost for those who seek to leverage this access."
The paid-for content notes that the "period of adjustment to the new regulatory framework may pose challenging(sic)" but says: "In the event that this two-way benefit plays out, it will culminate in jobs and prosperity in the region."
The piece also points out that the cost of doing business in the north is "up to 30 per cent lower than other locations in the UK and Europe".