TV star Calum Best is to scale the highest mountain in the Alps in a bid to raise funds to help children of alcoholics.
The 37-year-old son of Northern Ireland footballing legend, George Best, is undertaking the challenge in aid of the National Association for Children of Alcoholics (Nacoa), an organisation that offers advice and support to children of alcohol-dependent parents.
The reality TV star has spoken openly in recent years about his father's lengthy battle with alcoholism.
The former Manchester United footballer died in 2005 at the age of 59 linked to his alcoholism.
As a result of his own experience, Calum is now reaching out out to help others who are going through the same experiences he did as a child.
A patron of Nacoa, he is taking on the challenge alongside model, Bianca Gascoigne, daughter of former England footballer, Paul Gascoigne, whose battle with alcoholism has been well publicised.
The pair, who have appeared on ITV's Love Island, are now teaming up in July for the `Raise To The Top' expedition.
Calum said he is keen to offer support where he can.
"'I'm no guru, but if I can help I will, every time," he said.
"In fact, in a weird way, I feel it is my duty."
Reflecting on his childhood he said his experiences "very nearly screwed me up completely".
"We were supposed to be bonding but he would disappear on these massive benders and I wouldn't see him," he said.
"It was very sad and confusing for me at the time but I now know that it was his illness."
Bianca Gascoigne added: "Too many children suffer in silence. We hope this challenge will raise awareness of what they are going through and what Nacoa can do to help".
Further information about Raise To The Top is available at www.via raisetothetop.co.uk
