Ice-cream company to air first Cornish language TV ad

An image taken from the Kelly's of Cornwall of a Cornish ice-cream advert PICTURE: Kelly's of Cornwall/PA
An image taken from the Kelly's of Cornwall of a Cornish ice-cream advert PICTURE: Kelly's of Cornwall/PA

A TV ad will become the first in Britain to be entirely spoken in Cornish when it is aired next week.

Ice cream manufacturer Kelly's of Cornwall is paying homage to its heritage with the 30-second advert, which will be screened from May 23 on ITV and Channel 4.

Viewers will see a Cornish ice-cream seller standing in a field speaking in Cornwall's native tongue to promote Kelly's new range of take-home ice cream.

Apart from occasional English words, the ice cream seller enthusiastically talks about Kelly's parlour range, entirely in Common Cornish, before a voice over, in English, says: "Kelly's: Cornish for ice cream."

The ad will be first screened on Monday at 8.15pm during Britain's Got Talent and will also appear later that night during an episode of Food Unwrapped on Channel 4 at 8.30pm.

The agency behind the campaign, which will run for six weeks, worked with the Cornish Language Partnership to ensure the script was linguistically accurate.

Mark Trevethan, from the partnership, said: "We were really pleased to be asked to work with Kelly's on these projects.

"Although they're fun and entertaining, there's also a serious point being made about the important role of language in celebrating culture and heritage.

"We're looking forward to hearing Cornish spoken on national television in an advert for the first time."

Charlotte Hambling, from Kelly's parent company R&R Ice Cream UK Ltd, added: "We hope our cheeky Cornish chap will make people smile whilst also driving home a more serious message."

:: The advert spoken in Common Cornish is:

Yma res nowydh kavadow a Kelly's Cornish ice cream hag yw as tasty as.

Hwi a yll kavos oll agan saweryow parledh an gwella, y'ga mysk Honeycomb Crunch, Praline Caramel, hag ynwedh Berry Eton Mess

Yth yw gwrys oll gans clotted cream (dhyworth bughes leel).

Ha'n pyth yw moy, ymons i yn agas local supermarket, may hyllowgh take home six new parlour flavours... geddon!

:: The English translation of the advert is:

There's a new range of Kelly's Cornish ice cream available that is as tasty as.

You'll find all our parlour favourites, including, Honeycomb Crunch, Praline Caramel and even Berry Eton Mess.

It's all made with clotted cream (from local cows).

And what's more, they're in your local supermarket, meaning you can take home six new parlour flavours... geddon!